2023 Style Forecast
New Year, new threads, new you. 2023 is here and with it come new hopes, goals and aspirations. We hope you learned valuable lessons from 2022, because we certainly did! We learned our clients prefer versatile, trend-proof and high-quality clothing that lasts. This is why Stitch Fix Stylists curate with you in mind—we’re dedicated to finding clothes that fit your body and personal style.
Ring in “The Intentional Wardrobe”, a concept that borrows from the capsule closet and personalizes it. It’s not just “the” perfect outfit—It’s your perfect outfit. Our 24/7 Dressing concept removes the line between casual and formal clothing, resulting in great-looking and comfortable attire. Thanks to our Stylists’ expertise and feedback from our clients, we’re looking ahead to the key trends of 2023. Check out our full 2023 Style Forecast for a more detailed overview of our findings!
Vacation wear becomes an everyday staple
Every day can feel like vacation when you’re dressing the part in what we call “Beachcomber” style. Sun-soaked linen, breezy fabrics and tropical prints are filling our shopping carts. But you don’t have to be at the beach to show off this style. Wear your Beachcomber looks and showcase coastal vibes all year round. Layer flowy tops with a sweater or blazer, and pair with denim or a classic trouser. Then, finish off the look with strappy, flat sandals. Bon voyage!
Floral prints are ready to bloom
Don’t forget to stop and smell the roses while you’re shopping for this year’s floral pieces. The “Garden State” trend is the perfect way to brighten your wardrobe. Whether you go with larger floral prints or subtle and neutral tiny blossoms, these pieces are versatile and can be worn year-round. Overwhelmed at the prospect of styling with your new abundance of florals? Don’t be! Simply pair them with pieces you’d normally wear with stripes or plaids.
Shoppers embrace adventurous shades and designs
This year, express yourself unapologetically while embracing “Maximalism”. Don’t be afraid to combine rich textures, bright colors and bold prints. The goal of our expert Stylists is to make you feel empowered every time you walk out your front door.
Prep School fashion gets an A+
Study up on this sweet, sophisticated take on preppy styles. This year you’re going to be seeing more of this look around town. “Prep School” fashion lets you seamlessly transition from work to a night out.
Prim and proper button-ups, pleated skirts, cardigans and close-toed flats embody preppy fashion. Opt for a light or neutral color scheme or go dark a la Wednesday Addams to find your ‘fit. Have fun with oversized blazers, plaid accents or chunky loafers for an easy wardrobe update. This trendy twist on private school looks gets top marks in 2023!
Silhouettes continue to relax with Proportion Play
Go big or go home and drop those hemlines! It’s also time to embrace oversized silhouettes and put the sleek style in comfortable pieces as the “Proportion Play” trend continues to grow.
Sales of wide-leg bottoms doubled last year, and straight-leg pants tripled. Gone are the days of tight skinny jeans, and this year, we anticipate even more straight-leg silhouettes with the style ranked #1 among our clients. Consider pairing a midi dress or wide-leg bottoms with a long blazer and a fitted top to really highlight this loose and flowy fit. Our stylists anticipate flats and low heels to be the go-to options for completing this look.
Commuter style continues to drive sales
“Commutercore” is our #1 trend for men in 2023. Yes, it’s possible to feel comfortable while looking professional. We’ve found men want to wear performance fabrics in their everyday lives, and performance polos now account for a large portion of men’s polo sales. Using performance fabrics for professional pieces allows for a polished dual-purpose look equally fit for the office or date night.
Cabincore looks to bring the outdoors in
The staying power of the “Cabincore” trend is just as strong as the call of the mountains. Highlighting utilitarian details, hooded flannels, work jackets and lightweight outerwear, many of our clients favor this outdoorsy look for its casual appeal. Layer varied textures, knitwear and puffers within the same color family for a polished look to integrate outdoor vibes with your customized style.
Discover the Stitch Fix 2023 Color of the Year
The Stitch Fix 2023 Color of the Year is …. (drum roll please) …. clementine! This cheerful, bright color will give your closet and mood a boost. Our clients requested more shades from the orange family in 2022, and we heard you loud and clear—there will be more than enough juicy choices to choose from.
This happy hue looks amazing in many different materials and boasts versatility as a subtle pop of color or statement piece of an outfit. Clementine also looks flattering with a variety of skin tones, hair colors and personal styles, making it an all-inclusive shade. Be sure to ask your Stylist how you can incorporate clementine into your wardrobe this year.
Overcome fit challenges with your 2023 customized closet
We’re thankful that most of our clients leave us detailed feedback because better feedback from you means a better fit for everyone. Take your style quiz and tell us a little about who you are and what you like. Schedule a Fix, and we’ll handle the rest. With sizes from 00 to maternity and everything in between, Stitch Fix Stylists cater to your personal measurements and tastes to help you look and feel your best.
Check out our full 2023 style forecast for more information on the info we gathered in 2022 and the top trends for the year to come.
